Telstra pop-up activation

Solution

We created an immersive pop-up activation to celebrate the seamless folding nature of the devices and communicate the generous offer. This allowed consumers to encounter the devices first-hand in a truly immersive Covid safe experience.

Perspex walls led consumers through a backlit, colour-changing cityscape to a beautiful fluttering butterfly display, doubling as a unique photo opportunity. Finally, staff directed consumers to the nearest Telstra store to pre-order a device and receive the bonus Samsung TV.