The Logitech marketing team wanted to showcase their upcoming products and key focal strategies at an event in Melbourne. Each strategy display needed to work as both a complete solution, while also encompassing other products within the Logitech ecosystem, presenting them in real-life 'At Home' or 'At Work' environments.
We chose Melbourne's Crown Casino as the location for a Logitech branded event space, featuring interactive display areas and spaces for Logitech's sales team to meet with retailers. We designed the interior floor plan and stands to efficiently showcase each environment and communication objective. Our creation included product zones with large digital screens displaying video content and a suite of Logitech Ambassador Videos featuring real-life testimonials. We also managed the event design, construction of stands, and project bump in/out.
We expected approximately 50 guests, but the event attracted over 120 guests over the 5 days. Retailer orders increased by over 10% year-on-year and there are plans for a larger event in 2023.
