Samsung
Electric Playground
Objective
Samsung wanted to promote the new Galaxy S10 smartphone to Australians and drive active consideration amongst those who wouldn't normally consider Samsung, showcasing its features like Super Low-Light.
Samsung wanted to promote the new Galaxy S10 smartphone to Australians and drive active consideration amongst those who wouldn't normally consider Samsung, showcasing its features like Super Low-Light.
Enter Samsung Electric Playground at Sydney's Vivid festival - An immersive, illuminated playground, designed to boldly grab attention, create memorable moments to share with friends.
A meticulous multi-layered user journey allowed for deeper levels of engagement depending on the audience.
Carefully positioned devices showcased the very best features, allowing visitors to easily capture the perfect Vivid photos.
