Keep commerce flowing while Samsung flagship store was closed for renovations during the busiest holiday season of the year. To add to the challenge, it was during the launch of the flagship phone — the S23.
We decided to create a pop-up store for a six week period, but our strategy was to take this opportunity to make it appeal to Gen Z's by looking very different from the HQ template designs — yet still feeling 'Samsung like'.
Taking the opportunity to create buzz around the launch of the S23, we focused on the instore experience as well as an outdoor activation and social media campaign. To ensure we communicated our temporary location, we designed hoarding on the renovated store and directed consumers to the pop-up.
1st and 2nd highest performing Retail Social Media (Instagram) post to-date. Well above the performance benchmark for likes, comments, shares, and engagement.
